It has become increasingly critical to establish high-quality incoming links to your website for search engine optimization efforts. Search engines, like Google and Yahoo!, place a high level of importance on link popularity in determining ranking position for a website’s search engine’s organic ranking results. While content optimization is still very important, a volume of high-quality incoming links is now as important in determining your ranking results in Google.
There are a variety of ways to effectively build incoming links to increase your link popularity for your website. While writing valuable articles and press releases are effective, it is not always practical or popular with many small to medium sized businesses. If done within search engine guidelines, two other practical and popular methods of building high quality incoming links are:
Directory Submissions
Because of the increasing opportunities for quality directories, most require you to pick one of two options if you meet their criteria: