Flowers epitomise emotion and can have a very beneficial impact on people. They are sent to communicate their feelings to their nearest and dearest. Wouldn’t it be even better if people were able to confidently buy sustainable, ethically-sourced flowers to communicate their feelings? After all, ethical commitment is an emotion as well! However, buying sustainable, ethical flowers is a niche activity in the UK, with only a handful of florists offering produce which is truly ethically sourced.
First of all, some numbers:
The total market for cut flowers and house plants in the UK is estimated to be
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