While many iconic images have been created as part of successful advertising campaigns, some icons have histories as exciting as the products they endorse. For example, did you know that the Doublemint Twins first appeared as only illustrations? They debuted in print advertising for the famous gum in 1939 to communicate its double benefits: a “double wrapped” wax-coated paper seal…
Tag: Vision
Risks And Complications Of Laser Eye Surgery
Most patients who undergo refractive surgery are delighted with the results. However, just like any other surgical procedure, there are also some risks that come with it. This is why it is very important to be aware of the possible complications, effects and laser eye surgery risks. Here is a list of the most common laser eye surgery risks, and…
The Myths Of Motivation
The traditional beliefs about attaining success have left us coveting what others have, measuring our success by material accumulation and possessions, and unclear about the full process of bringing forth our destiny. I suspect that due to the pursuit of success, more believers have ended up depressed, oppressed, and doubting themselves. And what’s even more disturbing is that when the…
Lasik Eye Surgery Complications
What are some of the possible complications of Lasik eye surgery? Undercorrection – this occurs when the expected vision correction falls short of the desired outcome. This occurs more commonly with patients who have a high degree of nearsightedness (only objects close up are clear), farsightedness (only objects far away are clear) or astigmatism (images both far and near are…
The Different Types Of Eye Sugery
Types of Eye Surgery Eye surgery, also referred to as ophthalmic or ocular surgery, is a type of surgical procedure that is performed on the eye or the surrounding tissues. There are a number of different types of eye surgeries including refractive surgery, corneal surgery, glaucoma surgery, cataract surgery, and oculoplastic (cosmetic) surgery. Refractive surgery The goal of refractive surgery…
Vision Loss Keep An Eye On It
Probably the eyes are the most noticeable part of the face in any human being. The eyes are said to be the “windows to our soul.” It is obvious how valuable our eyes are in everyday life. Our eyes are invaluable assets that must be used every single day at home and at work. They start to work from the…
Advantages Of Contact Lenses Over Glasses
The functional advantages of contact lenses over glasses can be felt in areas like sports, working in humid conditions and also in occupations where glasses can be very inconvenient and may not be compatible when using equipment like special headgears. Contact lenses also offer aesthetic advantages as they do not alter the image of the person wearing it. When contact…
The Things To Consider Before And After Laser Eye Surgery
While Maria wanted to undergo laser eye surgery because she was hell bent on improving her looks by discarding her spectacles, Peter was simply bored by the procedure of pushing glasses back up the bridge of his nose for thirty years of his life! So both of them, husband and wife, decided to undergo laser eye surgery. They were determined…
Lasik Eye Surgery And The Benefits Of The Procedure
LASIK (Laser-assisted in-situ keratomileusis) is a common type of eye surgery that many are using to be able to decrease their dependency on glasses and contact lenses. LASIK is a method of refractive surgery that is a regular procedure, often used for treating nearsightedness. Its popularity is due to the improvement of vision, without the major side effects that other…
Features Offered By Contact Lens Manufacturers
There is much more to consider when purchasing a pair of contact lens than whether they are lightweight, and painless. People carefully review all of the features offered by contact lens manufacturers. Any contact lens manufacturer might produce several products in contact lens wear, and finding the right product for your lifestyle is very important. Some of the features offered…