People like a “special” price or exclusive offer directed only to them. Most Industrial and Manufacturing equipment buyers are seeking to be told that they are special. Through a great deal of trial and error writing advertisements for Industrial and Manufacturing Equipment classifieds, I have learned to employ this technique to each and every classified and auction description I create.…
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Benefits Of The Business Cards
Sometimes being at the right place and time can do wonders for the business. This can happen in the street or in the mall and starts by just approaching a stranger. New contacts occur everyday and with a little initiative, the person may be able to close a sale or be referred to someone who may need it. There are…
Advertising Options – and the winner is?
Are you chasing search engine traffic and pondering your options? Almost anyone on the internet these days would love to increase traffic to thier website regardless of their “niche”. Clearly search engines have the potential to deliver a steady flow of targeted traffic to your website. Listed below are several suggestions for efficient use of your money when it comes…
Advertising Door Hanger Can Help New Business Down The Street
Metro Hanger Advertising media is placed on home mailboxes, doorknobs, plus cars, apartment buildings, bikes, and other consumer connection points. Metro Hanger Advertising can consist of straightforward paper door hangers, plastic bag door hangers, and/or custom shaped door hangers. Our goal is to provide the Colorado small business owner with high quality, high impact, low cost door hanger advertising. We…
Advertising: Laying Your Cards on the Table
Successful marketing is not really measured in how many customers you were able to sell today. To be really able to say that you have a great marketing strategy is to be able to know that your customers were happy and satisfied with their purchase and that they were able to get their money’s worth. There was a time in…
Action Figures: Antiques for the Common Man
Given enough time, one boy’s toy is an antique collector’s prized possession. Strange as that may sound, there are many collectors who would love to see an original G.I. Joe or an original Star Wars action figure. Remember He-Man? Action figures tend to be based on shows, movies, or comics that always have a following, and therefore even years after…
A Right Media Mix Can Make the Difference
Branding is no longer simply about visual appeal (or the cherry in the apple pie example, as given in my earlier article). Unfortunately, many graphic design firms who position themselves as advertising agencies believe that branding your corporate identity is all about developing great looking visual solutions. However, there is much more to branding than just looking good. Particularly in…
Gossip and the Destruction of Careers
Does your career have a worm embedded in it, destroying it secretly, as you perform the tasks you believe will assure success? Nothing makes standing in a supermarket line more enjoyable than reading the tabloids, finding out some gossip on the celebrity of our choice. And it’s so innocent, harmful to no one. As a matter of fact, it seems…
Good Flexible Jobs… Separating The Good From The Bad
Congratulations! So you’ve decided to make a leap back into the workforce after having a baby (or two!). Millions of moms have known for years that you can manage the two and do it without being burnt out and without sacrificing quality time with your family. In fact, most working mothers report that their life is much more rewarding because…
Four Common Sense Tips For The Telephone Interview
Here’s a phone interview tip worth considering: smile. A smile is a magic thing, and in addition to being seen in person it can be felt from a distance. When doing a phone interview, don’t think that because the person on the other end of the phone can’t see you that smiling and other positive body gestures are not important.…