From ads that dance or sing to MTV-like commercials, online advertisers are now using a new type of technology called “rich media” to attract consumers. U.S. Internet advertising revenue will have reached about $12 billion last year, up $3 billion from 2004. Of this, advertisers spent about $1 billion on rich media, up from $800 million in 2003, according to…
Tag: Media
A Right Media Mix Can Make the Difference
Branding is no longer simply about visual appeal (or the cherry in the apple pie example, as given in my earlier article). Unfortunately, many graphic design firms who position themselves as advertising agencies believe that branding your corporate identity is all about developing great looking visual solutions. However, there is much more to branding than just looking good. Particularly in…
A Guide To Advertising In The Media
The media is a powerful thing — the average person spends an enormous amount of their life consuming it in one form or another, and will spend a significant percentage of that time looking at, listening to or watching advertisements. If you want to use the power of the media, though, you need to know what you’re doing. Advertising in…
Why We Should Be Worried About The Bird Flu
Is the Bird Flu Virus for real? Or is it something the media has blown up once again. Does the bird flu virus really possess a threat to us humans? The bird flu virus is the current virus that has been scaring people away from eating at KFC. People might think that the bird flu virus might cause them to…
Do New Media Technologies Contribute To A More Democratic Polity
Since the introduction of mass media, academic debates in the field of communications and among the everyday discussions of citizens around the world, tend to emphasize on the importance of news and entertainment media as mediums of political discourse, and especially on their role as dynamic forces to nations’ democratization. In United States particularly, scholars and observers place considerable responsibility…
Why The Beatles Made More Money Than Einstein
Why did the Beatles generate more income in one year than Albert Einstein did throughout his long career? The reflexive answer is: How many bands like the Beatles were there? But, on second reflection, how many scientists like Einstein were there? Rarity or scarcity cannot, therefore, to explain the enormous disparity in remuneration. Then let’s try this: Music and football…
Overcoming Media Sensationalism Finding Calm In A World Of Irrational Fears
The media and the modern world both seem to be incredibly adept at inspiring fear and anxiety in people. Between reports of possible terrorist threats to the mundane possibility that your food could carry several bacterial infections, it can be very hard to find anything that can’t be connected with something unpleasant. All of this paranoia and anxiety can sometimes…
A 21 Lcd Tv A Versatile Mid Range Size
Some consumers consider a 21″ LCD TV to be the perfect size: for TV viewing and for use as a computer monitor. Some take it one step further: they integrate their 21″ LCD TV with a home theater PC. It’s easier than you think, and a home theater PC setup lets you access any media files like digital image files,…
Larry Craig S Incongruency
The movie ‘The Usual Suspects’ has a great interrogation scene. The detective says to the suspect, “The first thing I learned on the job, know what it was? How to spot a murderer. Let’s say you arrest three guys for the same killing. Put them all in jail overnight. The next morning, whoever is sleeping is your man. If you’re…
Water Color Painting Book
Water color is one of the type of painting The only fundamental requirements for most juried shows are that the painting be done on paper, left unvarnished, and that the predominant medium be watercolor. Basically, almost anything goes when it comes to watercolor painting these days. Watercolor painting book guides you step by step. If the artist wants to use…