Let me start by introducing myself; my name is Variola. It is a latin name, so most people just call me “Smallpox”. I’m not going to lie to you, I am a horrible friend. I tend to keep you all to myself during our time together. I am highly contagious and only like to hang around with humans, as other…
Tag: ‘M
The Most Important Words On Your Web Site
When I coach authors on what their web site needs to look like, I spend a lot of time talking about the words on their web site, i.e. their copywriting. But even more important than the collection of words are a few individual phrases no site can be without. Sign-up: getting your visitor to sign up for *something* is important.…
Dead To The World Man Walking
One morning this week, I woke up with a black eye. How I got it still baffles me. I have my suspicions, of course, but some things are better left to themselves no matter how lonely they may get. In getting older, I have realized certain things are changing in my body. For example, I now find myself walking in…
The Downfalls Of But
I really like you, but… I agree with you, but… Your hair looks great, but… How do these three examples strike you? Do you get the feeling that what’s coming next might not be very agreeable? Learning to have a precision with language is one of the most important aspects of persuasion. The big ‘but’ is a negator which will…
Going From The Pinch Collar To The Soft Collar
[Adam’s replies denoted by ‘>>’ within original question] Dear Adam: My pup is a 8 month-old male Labrador. I have read your “Secrets of a Professional Dog Trainer.” I have also just finished 8 private lessons with a trainer using the pinch collar. My question is: With the pinch collar on the lab works well; put a soft collar he…
What I Love About My Father
I have been thinking a lot about my father ever since we celebrated Father’s Day together earlier this summer. This is by no means the first time that I’ve ever thought about what makes my father such a special person in my life, but I have been far more intentional about reflecting on him in the past few weeks than…