Having the pages with the proper keywords is one thing, but motivating visitors to those pages is another matter and often that part that is lacking.
You need to optimize your site navigation.
Think about how visitors are using your website. After a visitor has landed on a certain page, they have the trend to click on another page that sounds appealing. They get there because of the other links that appears on a page that they initially landed on. It’s all about enabling visitors to move about your site.
The typical website has menu links on each page. The wording on these links is what take hold of a visitor’s attention and gets them to click on one of the links that will take them to another page of that website. Links that have “free” or “download” are good attention-grabbers.
There are some websites that are accomplishing a lot of traffic from search engines, but have low earnings. The trick is to try and use come cunning labelled links to get the visitors off that page and navigate them to the higher earning ones.
Before you begin testing, you need to have two things. Something to track and compare, and some high earning pages you want to funnel your site traffic to. An option is to select a few of your frequently visited pages. This is to guarantee fast result.
The next thing to do is think of ways to get visitors viewing a particular page to try and click on the link that will take them to your high earning pages. Come up with an appealing description for that link, and a likeable and unique description for the link. Think of something that people do not get to see everyday. That will trigger their curiosity enough to try and see what that was all about.
Use graphics to grab your readers’ attention. Be creative. As far as many Adsense advertisers are concerned, there are no written and unwritten rule to follow regarding what they write. As long as you do not violate the guidelines of the search engines.
In addition, keep in mind that it is all about location. Once the attention grabbing description has been achieved, you have to identify the perfect spot on your page to position that descriptive link to your high paying page.
Another way of doing it is to try and use different texts on different pages. That way you will see the ones that work and what does not. Try to jumble things around also. Put links on top and sometimes on the bottom. This is how you test which ones are getting more clicks and which ones are being ignored.
Keep testing and tracking until you find the site navigation style that works best for you site.
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