Search Engine Spiders love new content. Therefore they visit press release sites, article submission services and blogs frequently. Placing a link to a website will in the signature block of press releases blogs and articles will get the link crawled by search engine spiders quicker then submitting them manually. Thus, drastically increasing search engine rankings, thereby generating more traffic to websites.
While, again, no one can guarantee the placement of press releases, articles or blogs, nor can they guarantee whether they will be published or used for an article, however there are things that can be done to improve the odds.
Lets Start With Writing Press Releases
The biggest obstacle to most press releases is the release itself. First, press release is a news story, you need to create something newsworthy to announce. Secondly, it is not the same as writing an advertisement. Many press release services will not publish your release if it has been written like an advertisement. Ultimately, your purpose is to advertise your business, but you do it on a more sophisticated way. Thirdly, the best releases are short and to the point, keep it at around 400 words or less.
Answer the questions:
When writing a press release, the following questions should always be answered:
Who is the preferred audience of your press release?
What’s it about – provide invaluable information or an offer or announcement
When did it happen?
Where is it happening.. Location, what company …
Why – support or justification for press release.- what are the benefits
SO WHAT (i.e. what are the benefits)
Your answers should be:
Concise – editors receive hundreds of press releases a week (perhaps more) and appreciate releases that are brief and to the point.
Well-written – a good way to ensure your press release ends up in the waste basket is: bad spelling, poor grammar, and illogical or unsubstantiated claims.
Factual – stick to logical and substantiated claims, avoiding statements of belief: we’re the best, the cheapest, etc.
Honest – avoid the padded quotes by company officers; even if they are experts, they come across as biased. If used, stick to the facts.
Timely – if your press release isn’t topical, consider incorporating it with a recent news event — but don’t stretch it.
Does the press release’s lead (opening) address or answer the basic tenets of journalism:
Press Release Structure:
Title – very important. Put main news in the title. You can also use a sub-title, but do not make the title too long. Some services, not all, limit the title to 100 or 200 characters.
Introduction – tell the news and try answering the WHY and SO WHAT in he beginning.
Content – explain the news a little more in detail answering all the questions above. Write the text in third person, like a newspaper article. If you like, use quotes, and make sure the person quoted knows and approves your quote.
Boilerplate – short description of the company releasing the news (= you). Keep it to the point and short. You can modify it from time to time if needed.
If in your press release you mention some other companies or products, make sure to use their trademark symbols correctly. E.g. XX is a service mark of Company, Inc. YY is a trademark in the USA and in other countries.
Example of press release structure:
Title: Get Cash Back By Shopping Online.
Subtitle:Discount Shopping at Walmart, Macy’s, etc…
Word count: 578