Pickups, for years, have been the best-selling vehicle in the United States. But recently released year-to-date sales are showing that overall, pickup truck sales have fallen this year. Sales for the Nissan Titan have dropped more than 9% this year. In September of 2006, more than 6,000 Titans were sold. This past September, sales barely beat the 5,000 mark. Chevrolet’s Colorado and Ford’s Ranger are faring far worse. Sales for the Ford Ranger are down more than 20% over this time last year. September sales for this year are down by 43% compared to 2006. Chevy’s Colorado is down more than 18% in overall sales for the year and even sales for the popular Chevy Silverado are down nearly 2%. Nissan’s suffering as well with an 18% drop YTD (year-to-date) with the Frontier, and GMC’s Sierra is barely holding on to market share with a 1.6% drop in sales over last year. This can be alarming for some people looking for a car, van, or SUV but most buyers agree that the risk far outweighs the reward.
On the flip side, Dodge’s Ram is holding steady