Lignano Sabbiadoro is a seaside resort located on the Friulian coast and the town must thank its particular environment. First of all the sandy shore: eight kilometres of soft and thin golden sand. A feature not so easy to find in other Italian beaches. But tourists can also choose to spend quiet days strolling on the blooming pine wood’s shadow, in the interior area of Lignano. People who loves nature can watch wildlife in the Marano Lagoon, a sheltered zone, and also enjoy a short boat excursion.
Thanks to its environment, Lignano is very loved by tourists: the seaside resort on the Upper Adriatic Sea joins the wonderful beach with the quiet hinterland giving the chance to choose the best way to spend an unforgettable and various summer holiday.
These natural features were been essential requisites for the foundation and the growth of Lignano, but, after the first times, both the local government and the tour operators increased the tourist offer to attract different kind of guests and especially to satisfy their needs.
Particularly accommodation facilities played and still play an important role in the Lignano tourist view. During the years are born a lot of hotels, villas, camping sites, tourist villages and especially apartments in Lignano, with the aim to give more and more comfort and services.
In this wake accommodation facilities’ owners work every summer: good quality, attention to the consumer’s needs, care of details and new services are at the bottom of the tour operators’ thought, like the Intras agency.
It is a highly specialised agency which works from several years in letting buildings like villas, bungalows and apartments in Lignano.
The characteristic of this agency is the study of the best solutions to satisfy tourists. This is the key to stand out and to be a step forward the competitors: the importance to know the tourists’ wishes, especially of the target, and to satisfy them with new solutions and services. To pursue this aim the agency of Lignano Sabbiadoro offers a narrow number of accommodation facilities, but there are located along the entire bathing resort. In this way the agency’s owner can satisfy different tourist typologies: guests that wish the quiet and the coolness of the pine wood, people who want to accommodate in front of the sea and tourists that love the beating centre of Lignano.
The tourist quality offer is very important because guests are more and more up-to-date and demanding. Therefore some owners decided to concentrate their efforts in a smaller number of accommodation facilities taking care of offered services. So these buildings can present an idyllic spot, where tourist must only enjoy the summer holiday in Lignano.
To favour this comfort, the agency agreed to a new service and it installed it into all television sets of its apartments in Lignano: an information channel about the seaside resort.
The information channel will allow tourists to know the most important events in the town and its surroundings in every time because it will work twenty-four hours a day. Open-hair and puppet theatres, opera houses and concerts are frequent, but it’s difficult advertise them to the public. With this tool the agency allows its guests to inquire about events’ date, opening time of offices and pharmacies, emergency numbers and railway timetable to the major cities located near the bathing resort. Also the channel will present pictures about Lignano and the Friuli Venezia Giulia Region.
Thanks to the information channel tourists will more appreciate the Friulian beach, because they will know in time the most important shows and the image of Lignano will gain fame.
The attention to tourists offered by Intras agency has in this way repercussions on the whole seaside resort.
This is the right track to do and the most of accommodation facilities owners are following it: suggest quality and new useful services not only to increase the arrivals in private hotels, camping sites, residences and apartments in Lignano, but also to rise and strengthen the seaside resort on the whole.
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